Using Individual property websites to sell homes

Win More Listings: Impress your sellers with showcase property Web sites that are 100% dedicated to their property. Their listing will be available to a worldwide audience 24 hours a day, 7 days a week. There is NO competition with other listings to distract the buyer. In addition, Neighbors that see a www.address.com sign rider on your listing will immediately know that you are doing something different. This definitely puts you ahead of the competition in all your farming efforts.

Attract Buyers: 1. When prospective buyers drive buy, they only need to remember the street address, then log onto the web, and type it in. (Lots of buyers, will drive by and like the home but don't want to call and get involved. They just want more information. A property web site lets them easily and privately look at the home. 2. Buyers get to see who you are and have access to your web site and/or e-mail. (An individual home web site is a live sales presentation...much better than just a listing sheet) 3. Individual home web sites allow you to feature photos, virtual tours, Google maps and UNLIMITED text for property descriptions. Individual property web sites are the richest source of information about a single property - exactly what buyers are looking for.

Your Competitive advantage: In any market, it's important to emphasize your competitive advantages to add value for your sellers. An Individual property web site clearly demonstrates that you are marketing their property in the place where the most potential buyers are looking. Individual property web sites position you as a tech-savvy professional, and make it easy to justify your commission. PS-homeowners will proudly tell their friends to look at their home web site which can definitely bring you referral business.

Advertising A Home web site is both inexpensive and Easy to promote and advertise. Use your home site address in all print advertising in place of expensive, descriptive copy(A Classified Ad Example: Run this in newspapers up north) Incredible Florida Keys estate www.1536shaw.com

Increases Your Brand Awareness: Property web sites have your company brand identity, which will help increase your brand awareness. The more Listing Domains you have the better!

About the Author

Past Marketing Director for CBS network-Fender music division, covering National and International markets. Past--Sales Manager for Coldwell Banker Schmitt Real Estate Key Largo and Islamorada offices in the Florida Keys and the third largest CBKfranchise in Florida. Current- REALTOR and Owner of DH Management